The Opteo Agency Growth Program is designed to help agencies expand client support into emerging and adjacent channels, starting with TikTok Ads and Microsoft Advertising.
Opteo has worked closely with Microsoft for several years, and is one six partners globally selected to support TikTok's Channel Sales Partner initiative. Both relationships give us direct lines into the platforms: dedicated support, advance visibility into changes, and the infrastructure to spin up new accounts cleanly on your behalf.
As client strategies increasingly span multiple platforms, the programme is built to help agencies broaden their channel offering and move into newer platforms with confidence, without taking on unnecessary risk or overhead.
Participating agencies receive:
Partners also earn revenue share on eligible net-new spend across both platforms, paid quarterly. Details are on the platform-specific pages.
Opteo is a multi-channel marketing efficiency platform built for performance teams. Supporting Google, Microsoft, Meta, LinkedIn, and TikTok ads, Opteo helps agencies reduce waste, maximise performance, and maintain control across client accounts at scale.
The platform runs millions of intelligent checks each day to surface critical issues and uncover opportunities for growth. Purpose-built analysis tools help teams untangle complex data sets independent of native ad platforms, and integrated AI enables marketers to work within the context of their own accounts - injecting performance data directly into the model of their choice to uncover root causes and guide next steps.
With over a decade of experience and trusted by thousands of marketing teams worldwide, Opteo is built for agencies and brands that require clarity, governance, and operational efficiency across multiple channels.
A revenue share benefit is earned on any eligible net-new spend across TikTok Ads and Microsoft Ads.
Payouts are made quarterly. To qualify, accounts must be created through Opteo's Portal and stay linked to Opteo throughout. Spend thresholds and platform-specific eligibility criteria are covered in detail on the TikTok Ads and Microsoft Ads pages.
The full terms are in your signed Master Agreement and the relevant platform schedule.